Why hire a specialist SEO agency for your company?

If you have a business and want to stand out in the digital world, hiring a specialist SEO agency could be one of the best decisions you make. SEO services are key to improving your online visibility and making sure your website is easy for your customers to find. In such a competitive environment where everyone is fighting for attention, SEO helps you to grow sustainably and to appear in the top search results, which means more traffic and more opportunities.
 

What services does an SEO agency offer?

There is no doubt that in an increasingly competitive digital world, being aware of SEO trends and having a prominent online presence is essential to attract relevant traffic and potentially convert visitors into customers. This is where SEO agencies come into play, working to improve the ranking of your site in search results as well as the quality of the traffic you receive, ensuring that your pages are easily found by your target audience.

If you still don't know what an SEO agency is and the services they offer you and your company, you are missing out on a unique opportunity to grow and boost your business! This is because they specialise in improving the visibility and performance of websites in search engines, such as Google, through multiple services: 

• SEO audit: a study and analysis of a website with the objective of identifying certain problems that may affect the quality of the website and its appearance in search engines. For example, complications with the content of the site, technical issues or usage and access issues. 
• On-page and off-page optimisation: on-page SEO focuses on optimising and improving the content and internal elements of a website. For example, through copywriting or the use of keywords. On the other hand, off-page SEO has its field of work outside the website, but with the same objective of improving its positioning in search engines. This can be achieved through linkbuilding.
• Keyword research: I'm sure you have heard on more than one occasion about keywords, but do you know what they are? They are nothing more than words or phrases that users frequently search for on Google or some other search engine, with the intention of finding certain products, services or information. In essence, we can say that they are a bridge between what people are looking for and the content that websites offer. A specialised SEO agency will help you with these keywords by conducting extensive research to identify the most relevant and strategic terms for your company or business. Then, optimise your web content, integrating these keywords, monitoring their performance and adjusting the strategy as necessary.
• Competition analysis: the competition is analysed and a content strategy is developed to improve your positioning and attract more qualified traffic. In addition, it is possible to focus on local SEO to target customers in specific geographic areas, thus improving your online visibility and results.
• Tracking and analysis of results: continuously monitoring the performance and results of your website using tools such as Google Analytics or Search Console. Key metrics such as organic traffic, keyword positions and conversion rates are used to evaluate the success of the strategy in place. From this data, tactics are adjusted to improve results and ensure that the site or e-commerce continues to climb the search engine results.
• SEO local: this strategy is focused on improving the online presence of companies operating locally. The agency works on optimising your Google My Business profile, managing user reviews and ensuring that the website is targeted at geographically close customers. For example, through the optimisation of keywords that respond to local searches such as "dentist in Gijón" or "clothes shop in Barcelona", the integration of schemas to provide us with enriched results, a correct optimisation of the Google My Business listing or the management of reviews, may be some of the solutions.
• Technical SEO: in this case, the more technical aspects of your website that affect its ability to be crawled by search engines are optimised. To this end, the agency seeks to improve loading speed, optimise URL structure, implement an efficient web architecture, ensure compatibility with mobile devices and resolve crawling and indexing issues. Periodic audits are necessary to avoid canonicalisation errors, non-existent pages, duplicity of content, orphan pages, etc.

SEO Backlinks: Why are they important?

SEO backlinks are links that come from other websites but point and redirect to yours. For example, if a blog outside your business mentions your site and adds a link to a page on your website, that link is an inbound backlink.. From the search engines' point of view, backlinks work like recommendations: if many pages link to yours, Google and other search engines interpret your content as valuable and relevant, which can improve your ranking in search results.

However, it should be borne in mind that not all backlinks have the same value and relevance. It's crucial that the links are of high quality and come from authoritative sites, with content related to your sector and well valued. The more this is the case, the more value Google will place on them, increasing their search ranking. For this reason, these links are very important within the SEO strategy, as they not only improve the positioning, but also send traffic to your website and increase the credibility and trust of users in the site.

Can a specialised SEO agency help you with this? Of course! In fact, it is one of the most important aspects to take into account in a positioning strategy. They start by analysing your current links and those of your competitors to identify key opportunities. They then create engaging and useful content that invites others to link to it in a natural way, and build relationships with other sites and industry influencers, making it easier to get backlinks. All of this contributes to increasing your domain authority and improving your search engine rankings, which translates into more visibility and traffic for your business. Almost nothing!

How to choose the best SEO agency

This is all very well, but how to choose the best SEO agency to hire a positioning service? The first thing to bear in mind is that these strategies take time. Don't trust agencies that promise overnight changes, as SEO is a process that requires patience. A very good idea is to review the company's success stories, look at the customers they had and the results the strategies yielded. Analyse what kind of tactics they implemented and how they translated into concrete improvements for those businesses, whether in terms of increased organic traffic, improved keyword rankings or conversion rate growth.

However, always keep in mind that SEO strategies have to be 100% customised, as not all websites have the same needs and not all customers are looking for the same thing. Opt for those that take care of you professionally, do not lose sight of what you are looking for and what you need, and are always transparent with you in every part of the process. 

Advantages of hiring a SEO positioning service

Hiring a SEO positioning service for your company or business website offers many advantages that can make the difference in your digital strategy. In an increasingly competitive online environment, SEO is becoming an essential tool to increase your brand's visibility and drive quality traffic to your website.

• Time savings: because you and your team can focus on other key areas of the business, such as customer service or product development, while the agency takes care of the SEO strategy.
• Higher quality organic traffic: by implementing a quality SEO strategy, you will attract visitors who are actively searching for your products or services, resulting in more qualified traffic. This increases the chances of conversion and improves the retention rate of customers, as they are more interested in what you offer.
• Higher return on investment (ROI): Specialised SEO agencies have expert teams that already know how it works and how to proceed in each case, avoiding wasting resources and time. As a result, they can design more effective strategies that increase conversion opportunities. In the long term, organic traffic generated by SEO becomes a steady source of customers, without the expense associated with paid advertising, with a much higher return on investment (ROI).
• More competitive: if you hire an SEO agency, you will be better positioned to outperform your competitors who do not invest in optimisation. A well-executed strategy will allow you to stand out in a saturated market, attracting more potential customers.
• More authority and credibility: Isn't it true that when you do a Google search, the first results give you more confidence? Well, that's always the case! When your site appears in the top positions, potential customers see it as a more trustworthy and legitimate option, which reinforces your brand's authority in the industry.