Posted on 19 of February of 2025 .

"Drimer is set to become a global benchmark in the travel industry"

"At Drimer we have a very clear ambition: to be a global brand and the first global enabler for any travel professional who wants to start a business. Carlos Sáez is co-founder and CEO of Drimer, the AI and creator and influencer startup that is revolutionising travel, and one of the companies in which Izertis Ventures, the Izertis Group company that acts as the company's Corporate Venture Capital, has a stake. In this interview he reviews the birth of Drimer, its present and future, and the role of AI as an important part of the business.


-How was Drimer born? Where did the idea come from and what makes it different from any other conventional travel platform or agency?

Our idea comes from experience in other companies and travel agencies. There comes a point where I wonder how it would be possible to channel all the content that is generated on social networks to make a business out of it. Millions of posts about travel are published every day on the various social networks, from ordinary users, but also from industry professionals who do not have a way to monetise it all. 

And so I started to think about a hybrid solution between a social concept and a travel agency, and Drimer was born. Drimer becomes an enabler so that any content creator, influencer or small agency can generate their travel business in a couple of minutes, with technology that is absolutely pioneering in the travel field, and generating a new business model for all these agents who previously had no clear way of accessing the market.

 

We are a kind of Shopify for travel, something very new


-Who are the members of the company at the moment? 

I co-founded the company with Javier Expósito and Néstor Malet, and we are currently a team of 12 people. Basically what occupies most of our company is technology, sales and operations, the three key areas to be able to carry out the whole model. 
But we are a company that is being very capital efficient, and with few resources we are able to attack a very large part of the value chain.

-What advantages does Drimer bring to travellers who book their trips on the platform?

Drimer brings advantage to both sides, as SaaS-Marketplace we consider ourselves to be. On the one hand, for professionals, to generate a sales channel that didn't exist before, we are a kind of Shopify for travel, something very new. On the other hand, to the end customer, we provide the opportunity to book an experience exactly like the one the professional is promoting, because the experiences found in Drimer usually have some peculiarity or an important personal touch. In addition, the end customer is provided with clear documentation and personalised travel guides by the creators themselves, a fundamental value of the user experience that sets it apart from the rest.

-Who is Drimer's target audience? What are the main digital platforms on which you operate?

Our main target is all those content creators or travel professionals who want to start generating a travel business or increase their income with a channel that did not exist until now. Our potential customers number in the millions. On the other hand, any traveller who wants to live a unique experience is our target, although it is true that we are observing as our main client families who want to have everything organised and without surprises on their trip.


 

-Can non-influencer travellers themselves upload their experiences to the website, so that it becomes a reference for other travellers, and at the same time monetise this content? 

That is exactly what we are working on. Our vision is that each one of us, travellers, is a potential selling point, and that's what Drimer is all about, being a channel for that inspiration so that anyone can book a trip that they are seeing on their social networks, whether it's from a creator, but why not, from a friend or family member.

-What role does AI play in recommending or tailoring your preferences for the trip you are looking for? 

AI is a very important part of our business. In fact, the fundamental added value for professionals is that, if they try to make a trip with other platforms and it takes them days to prepare a trip, with our solution they can have the trip 100% ready to sell in less than 1 or 2 minutes, because the process is carried out with our own technology, but with a layer of artificial intelligence that allows this speed and efficiency. 


To date, 100% of the trips published on Drimer have been carried out with artificial intelligence. A solution that is finding its way abroad, as 10% of Drimer's sales come from international users. 

-How has your growth been and what are your next goals, especially at the international level?

Yes, 10-15% of our sales come from Colombia or Mexico, and it has been completely organic. Some content creators on the other side of the pond have started to use us, and that's where those sales have come from. However, we believe that we still do not have the platform 100% ready to host many customers in other currencies or languages, but this will come during Q2 (second quarter) of 2025, where we intend to launch in these Latin American countries and some more, as well as in the United States, because we know that the customer on the other side of the Atlantic is still much better adapted to our value proposition.

-What is Drimer's relationship with Izertis Ventures?

I knew Izertis as a listed company, but it wasn't until Axel Serena, CEO of Bytetravel, offered me the chance to meet Pablo Martín and Izertis to join the Drimer adventure, too. I was unaware of this aspect of the business, and I found it very interesting, and it is essential for larger or more traditional companies to get involved in the growth of startups like ours and in the ecosystem, which in the end can help them to improve their own systems and business, taking advantage of the synergies that can exist between investor and investee company.

-What does the entry of Bytetravel mean for Drimer? What other rounds or endorsements do you have or have you had?

Having Bytetravel as a shareholder of Drimer is a very important step forward, for several reasons; firstly, the presence of its CEO, Axel Serena, in our day-to-day business, but also as a support in complicated moments or moments of doubt, is fundamental, because connections in the business world are key. Secondly, Bytetravel and Drimer are two completely complementary companies, and that is another added value to take into account, we can feed Bytetravel's business, and vice versa, and although at the moment it is comparing an ant with an elephant, we are already starting to see the possible synergies and collaborations.

We, Drimer, also have the support of important Business Angels from the technology sector, such as Luis Martín Cabiedes, Juanjo Mostazo, Andreas Mihalovits, Daniel Peris, David González, who are ready to help us at all times and who make the arduous path of entrepreneurship much easier for us, in which there are very good moments, but also very hard ones.

We are now completing a €1.5M round with some institutional and venture capital funds, which will help us take this to the next level. With Drimer we have a very clear ambition: to be a global brand and the first global enabler for any travel professional who wants to start a business.

-What are the new features and goals that Drimer will present for 2025?

We are generating more power and value in our SaaS, making it more transversal and giving more autonomy to the creators and professionals who use us, enhancing their brand, which is something they have asked us for a lot.


On the other hand, the constant improvement in our AI model is fundamental, and there will be some very interesting developments, which I can't tell you about yet, but which will be a game changer in how travel is generated in the travel industry and which we are pioneering. And finally, as we have already mentioned, the opening up of new markets in a more intensive way.


Drimer is set to become a global benchmark in the travel industry, and although we are still in our infancy, 2025 will be a turning point in our growth in numbers and business model.

 

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