AI as a driver of business transformation: strategies to maximise ROI

Artificial Intelligence is no longer a future promise but the ultimate catalyst for digital business metamorphosis. As we move into 2025, the data is compelling: organisations that implement well-defined AI strategies are not only revolutionising their operational efficiency, they are gaining significant competitive advantages with ROI that exponentially multiplies their investment.

The unstoppable rise of Generative AI

According to IDC's latest research, the use of Generative AI (GenAI) is set to grow dramatically from 55% in 2023 to 75% in 2024. The projections are even more impressive: by 2028 it is expected to reach 749 billion, with a compound annual growth rate of 32.8%.

This increase reflects an undeniable reality: enterprise confidence in the transformative power of AI is at an all-time high, especially when it is strategically integrated with business objectives.

The impact data speak for themselves:

• For every euro invested in GenAI, companies are getting an average return of 3.7 times their initial investment.
• In sectors such as financial services and media, AI is completely redefining traditional business models.
• Leading organisations implementing generative AI achieve a staggering ROI of 10.3x their investment.

This stark difference between leaders and laggards underlines a crucial point: it is not enough to adopt technology, it is essential to do so with a clear strategy that is perfectly aligned with business objectives.

Strategic deployment

Organisations need their AI strategies to address these fundamental elements:

1. Alignment with business objectives: Your AI initiatives should be directly linked to overall business goals, prioritising those that will generate the most value.
2. Availability of data and infrastructure: Before implementing any solution, it is essential to assess the availability and quality of data, the existing technology infrastructure and the capabilities of your team.
3. Efficient allocation of resources: AI requires strategic investments in technology, talent and training. An effective strategy allocates these resources wisely among the different initiatives.
4. Solid governance framework: In an environment where European regulation on AI sets new standards, having clear policies on privacy, security and ethics is not optional, it is essential.
5. Progressive implementation: The most effective approach starts with specific pilot projects that allow for testing, learning and refining before scaling up.
6. Continuous monitoring: Tracking key metrics and constantly evaluating impact will allow you to continuously optimise your AI initiatives.

Today, more than 92% of organisations surveyed by IDC are using AI in areas such as marketing and public relations, redefining personalisation and customer interaction. However, the application horizon is rapidly expanding to all business functions, and this is where the right strategic vision will make the difference between extraordinary success and simply following trends.

Best practices to maximise your investment in AI

Our experience at Izertis has allowed us to identify winning practices to implement your AI strategy:

• Start small and scale up gradually: Start with focused, high-impact initiatives and scale up as results and lessons learned emerge.
• Involve stakeholders from the start: It is crucial to include key stakeholders from across the organisation to generate buy-in and ensure alignment with the defined strategy.
• Prioritise data quality and governance: Ensure the availability of clean, accurate and well-managed data as a fundamental basis for your initiatives.
• Invest in talent development: Cultivate the necessary AI skills and expertise within your organisation through strategic recruitment, ongoing training and upskilling programmes.
• emphasise ethics and accountability: Ensure that your AI initiatives are developed and used under strict ethical principles, with robust governance and oversight.
• Collaborate with expert partners: Seek partnerships with external specialists to accelerate your initiatives and leverage specialised knowledge.

Ready to transform your business with AI?

At Izertis we have a team of experts in AI strategy and implementation who can guide you every step of the way towards digital metamorphosis based on our AI 360º framework. From defining a customised strategy to implementing and scaling solutions, we are ready to help you multiply the return on your AI investment.